Market Insights: Consumer Confidence Just Dropped To The 2nd Lowest Reading On Record
- Terrand Smith
- Apr 13
- 2 min read
37 Oaks: Turning global business headlines into small business action.
Source: CNN Business – April 11, 2025
In brief, here’s what this means for your business.
What’s Happening: U.S. consumer sentiment just hit its second-lowest level since 1952. Rising inflation, high interest rates, tariffs, and ongoing trade tensions are making people nervous and more cautious about how they spend.
Why It Matters: When customers feel unsure about the economy, they often hold off on spending. That can lead to slower sales, tighter margins, and longer decision cycles for small businesses.
Who Should Pay Attention:
Any small business selling products or services
Businesses planning to raise prices or invest in inventory, marketing, or capital
What It Could Mean for Your Business:
Customers may delay, reduce, or rethink purchases
You’ll need stronger messaging to communicate your value
Promotions or seasonal campaigns might underperform
What You Can Do:
Reassess and strengthen your product assortment, pricing, brand positioning, and messaging
Build loyalty strategies to retain and re-engage customers
Learn from 37 Oaks University courses and resources through our Growth Lab, so you can plan and adjust with confidence
Example courses, tools & resources in the Growth Lab:
• Intro to Assortment Planning
• Intro to Pricing Strategies
• Defining Your Unique Value
• Assortment Planning Template
• Pricing Calculators
• Strategic Branding Roadmap
Let’s Stay Ready.
Innovative, profitable, and sustainable businesses don’t just react—they anticipate. At 37 Oaks, we believe that building your knowledge in retail, commerce, and distribution is just as essential as understanding the broader market your business operates in. We’ll keep breaking down the big trends, so you can stay ahead and make smart, strategic moves.
Access free tools and resources by joining the 37 Oaks Community for Free.
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