Coaching, Courses, and Strategies for Global Businesses Ready to Win in U.S. Retail and E-commerce
At 37 Oaks, we deliver more than market entry support - we equip international businesses with the strategy, expertise, knowledge, and resources needed to scale and succeed in the U.S. market. Our comprehensive approach combines expert coaching, targeted education, custom growth strategies, and actionable tools designed to help global brands build lasting value across retail and e-commerce channels.
Whether you're launching direct-to-consumer, entering wholesale, or expanding your retail footprint, we help product-based businesses navigate U.S. market complexities with clarity, confidence, and precision.
Proud Preferred Vendor
Of U.K. Dept For Business & Trade
What We Do
What You Need to Enter, Compete, and Scale in the U.S. Market.
What We Deliver ...
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A complete U.S. market entry strategy — distribution channels, sales approach, and growth roadmap built for retail and e-commerce
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Brand and product positioning tailored for the U.S. consumer — including pricing strategy and global brand translation
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U.S. marketing strategies and cultural business intelligence to help your brand connect and compete
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Retail buyer pitch preparation, key partner identification, and access to trusted U.S. resources and networks
How We Do It
Your U.S. Market Entry Program Includes:
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1:1 coaching with certified 37 Oaks commerce coaches*
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Experts in wholesale, e-commerce, storefronts, operations, and strategy.
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37 Oaks University on-demand courses
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Retail, commerce, and distribution
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Custom growth strategy and market reports*
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Templates, assessments, checklists, and resources to guide US distribution growth plans.
*Additonal costs apply: 1:1 coaching, custom growth strategy & market reports, business support services
37 Oaks In Central Asia
37 Oaks traveled to Central Asia to deliver University courses, coaching, and entrepreneurship best practices to growing entrepreneurs. Check out global commerce development in action.
Events
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The path from a UK brand to US shelves takes more than a good product. It takes market expertise, the right guidance, and the right opportunity.
37 Oaks is excited to partner with the UK Government's Department for Business, Innovation, Science & Trade, Small Business Britain, and the GREAT Britain & Northern Ireland campaign for The Great British Pitch USA.
The event connects export-ready UK food & drink and consumer goods businesses with U.S. buyers and market experts to explore what it takes to enter and succeed in the American retail landscape.
As a U.S. Buyer and Market Expert, Terrand Smith brings nearly 20 years of national retail buying experience, having managed close to $1 billion across more than 15,000 outlets, to help UK brands understand what U.S. buyers and consumers expect.
Testimonials
Nicola Wood
Founder, Hair Made Easi
During my visit to Chicago, I had the privilege of attending a session with Terrand Smith. Her insights on growth within the US market were invaluable, and they helped me gain a much clearer understanding. I left the session feeling far more prepared to navigate the opportunities and challenges specific to the US.
Gavin Garthwaite CII
Sales, Ergochair
The last few months have been a whirlwind of strategy, sweat, and coordination, from freight logistics to fulfilment prep. And now, to see our products about to land in the USA? It’s surreal.